Americans lost a staggering $2.1 billion to social media scams in 2025, according to a report from the U.S. Federal Trade Commission (FTC). Losses have surged eightfold, making social media the most costly channel for scams.
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Social Platforms Become Major Scam Entry Points
Nearly 30% of reported scam losses began on social media. Facebook accounted for the highest number of cases, followed by WhatsApp and Instagram. Losses tied to Facebook alone exceeded those from text and email scams combined.
Shopping Scams Lead the Pack
Shopping scams were the most common type. Over 40% of victims said they purchased items from ads on social media, including clothing, cosmetics, car parts, and even pets. Many of these ads redirected users to unfamiliar or fake websites posing as trusted brands.
Investment Scams Drive Massive Losses
Investment-related scams were another major category, resulting in $1.1 billion in losses. These schemes often start with ads or posts offering financial advice, fake success stories, or group chats filled with fabricated testimonials.
Romance Scams Continue to Rise
Romance scams also remain widespread. Nearly 60% of victims reported that these scams started on social platforms. Scammers typically build trust, then create urgent financial situations or lure victims into fake investment opportunities.
How to Stay Protected
The FTC recommends several precautions: limit who can view personal information, avoid taking financial advice from online strangers, and research products or companies thoroughly before making purchases—especially by checking for complaints or scam reports.
